Where Are You Losing Jobs?
Not Ranking in Google Maps?
You have a website, but competitors appear first when customers search:
- “roofer near me”
- “HVAC Repair [city]”
- “plumber open now”
If you’re not in the map pack, you’re invisible to high-intent buyers.
Website Doesn’t Rank Outside One City?
Most contractor websites are built like brochures: 5 pages, no location structure, no strategy.
- Dedicated location pages
- Structured internal linking
- Real local signals (neighborhoods, landmarks, relevance)
Not a generic template
How We Help Contractors Dominate Local Search
Local SEO Services
Starting at $797/month
We focus on what actually moves rankings in Google Maps and local search.
What We Do:
Google Business Profile Optimization
- Full category and service optimization
- Service area alignment
- Attribute optimization
- Photo and content updates
Citation & NAP Consistency:
- Audit and correction of inconsistent listings
- Directory builds on trusted platforms
- Ongoing monitoring
Multi-City Location Strategy
- City-specific pages (not copy/paste templates)
- Neighborhood and landmark relevance signals
- Proper internal structure for authority flow
Tracking & Reporting
- Ranking snapshots (Maps + Organic)
- Competitor tracking
- Lead and visibility reporting
Timeline
- Months 1-2: Foundation (GBP, citations, technical fixes)
- Months 3-6: Visibility growth + first consistent leads
- Months 7-12: Rankings strengthen and stabilize
Best for: Contractors serving 10–30 cities who want predictable inbound leads.
WordPress Website Design
Starting at $5,500
Fast, structured websites built to rank across multiple cities.
Not a 5-page template
Included
- Custom WordPress build (mobile + desktop optimized)
- 20–30 structured location pages
- Local relevance optimization (neighborhoods + landmarks)
- Site speed optimization
- Schema markup + technical SEO foundation
- 60 days post-launch support
- Training so you can update content
Timeline: 6-8 weeks from kickoff to launch
Best for: Contractors who need a ranking-focused website built correctly from the start.
Contractor Lead Generation
$500 setup + $1,000/month
We build and maintain city-focused lead sites that generate exclusive inbound leads.
You don’t manage the sites.
You don’t share the leads.
You answer the phone.
What You Get:
- 5 city-focused lead sites
- 100% exclusive lead routing
- AI-assisted 24/7 answering capture
- Lead qualification + routing
- Monthly performance reports
No shared leads. No bidding war. No marketplace fees.
How We Rebult a Contractor’s Multy-City SEO Foundation
THE SITUATION
A roofing contractor based in Chelmsford, MA approached us after noticing competitors consistently above them in Google Maps.
They served multiple towns across Massachusetts, but their online presence did not clearly reflect that.
Initial Issues Identified
- 6.7 second website load time
- Poor mobile usability
- No structured location pages
- Inconsistent local signals
- Under-optimized Google Business Profile
- Inconsistent local signals across directories
Google did not have clear signals trying the business to the full service area they covered.
Our Technical & Local SEO Diagnosis
We conducted a structured audit focusing on:
- Core Web Vitals & mobile performance
- URL structure & internal link equity
- Multi-city content architecture
- Google Business Profile category alignment
- Citation & NAP consistency
- Schema markup validation
The core issue wasn’t “more content.”
It was a lack of structure and local alignment.
What We Implemented
We rebuilt both the technical and local foundation.
Website Structure Improvements
- Added 30+ dedicated city pages (non-template, location-specific content)
- Created internal linking between services and cities
- Improved mobile speed performance
- Implemented structured data (LocalBusiness + service schema)
- Organized site hierarchy for multi-city authority
Google Business Profile Optimization
- Refined primary and secondary categories
- Adjusted service area alignment
- Improved service descriptions
- Implemented structured posting plan
Local Authority Signals
- Audited and corrected inconsistent citations
- Aligned website + GBP service areas
- Improved consistency across directories
Why This Matters for Contractors
Multi-city contractors don’t struggle because of “bad SEO.”
They struggle because Google lacks clear structural signals.
Proper local SEO requires:
- Technical foundation
- Location-specific architecture
- GBP alignment
- Consistent off-site signals
Without those, even good businesses remain invisible.
Why Technical Structure Comes First
For contractors serving multiple cities, sustainable rankings depend on:
- Clean site architecture
- Proper internal linking
- Local relevance signals
- Google Business Profile alignment
- Consistent citation data
Many agencies focus on surface-level tactics.
We focus on building structural foundations that support long-term visibility.
That’s the difference between temporary spikes and sustainable growth.
“Working with Luisa has been an exceptional experience from start to finish. She was able to capture our rebranding and our vision with precision and creativity. She listened to our needs, visual expectations, and functionality from color palette to user experience and everything in between. Luisa was able to translate complex ideas into a clean, modern and highly functional website that looks great and performs even better. LJB highly recommends Luisa and Bold Peak to anyone looking for a skilled, reliable, and creative website designer who delivers top-tier results.”
Jina Black, LJB Construction & Roofing
“Bold Peak helped us get our website up and running in no time. We wanted to get a website going for affiliate purposes while we built a social online presence. We are so happy with the work and the on-going communication. If you are looking for a dedicated, responsible and hard worker, look no further.”
Juliana Rios, Dog Tales
Why Your Google Business Profile Matters More Than Your Website
Most contractors focus on their website and ignore their Google Business Profile. That’s backwards.
Here is the truth:
- 76% of local searches result in a phone call within 24 hours
- Google Maps results get 3x more clicks than organic website results
- Your GBP shows up ABOVE your website in search results
- 46% of all Google searches are looking for local information
What this means for you: If your GBP isn’t optimized, you’re invisible to the people searching “roofer near me” or “HVAC repair [your city]” right now.
Our GBP optimization (included in Local SEO) covers:
Complete profile setup – Every field filled (not just name, address, phone). We add business hours, service areas, attributes, Q&As, and descriptions optimized for your target keywords.
Hyperlocal keyword optimization – We don’t just optimize for “Rochester, NH.” We optimize for neighborhood names (Haven Hill, Gonic, East Rochester), local landmarks (Spaulding High School, Frisbie Memorial Hospital), and local events (Rochester Fair).
NAP consistency across directories – Your business name, address, and phone number must match EVERYWHERE online. We audit and fix inconsistencies that hurt your rankings.
Monthly Google Posts – Google rewards active profiles. We publish weekly posts about your services, seasonal offers, and local projects.
Review response strategy – We help you respond to reviews (good and bad) in ways that improve trust and rankings.
Why this works: Google looks at relevance signals like local keywords, neighborhood names, and consistent business information across the web. When your GBP and website reference specific neighborhoods and landmarks, Google sees stronger local relevance.
The result: You improve your visibility in Google Maps when people search for your services. Better positioning drives more clicks, calls, and direction requests.
5 SEO Mistakes Costing Contractors $10K+ Per Month
Ignoring Google Business Profile
The mistake: Focusing 80% of effort on your website, 20% on your GBP.
The reality: Your GBP ranks higher than your website in search results and drives 3x more phone calls.
The fix: Optimize your GBP first. Complete every field. Add neighborhood keywords. Post weekly updates. Respond to reviews. This alone can double your inbound calls.
Generic City Targeting
The mistake: Saying “Serving New Hampshire” or “Serving the Greater Boston Area” on your homepage.
The reality: “Serving New Hampshire” doesn’t rank for anything. “Roofing in Rochester, NH” ranks.
The fix: Build individual location pages for each city you serve. Each page should have unique content with neighborhood names, local landmarks, and local events. That’s how you rank in 20+ cities from one website.
No Location Pages (Or Terrible Ones)
The mistake: Having a 5-page website (Home, About, Services, Contact, Blog) and expecting it to rank in 20 cities.
The reality: One homepage can’t rank in multiple cities. You need dedicated pages.
The fix: Build 20-30 service location pages with UNIQUE content for each city. Not copy/paste templates that just swap the city name. Google sees through that and penalizes it.
Buying Cheap Backlinks
The mistake: Paying $50-200 for “1000 high-quality backlinks” from Fiverr or cheap SEO services.
The reality: Google penalizes low-quality link schemes. Those links are from spam sites with no relevance to your business.
The fix: Get real local backlinks from chambers of commerce, local business associations, supplier directories, and local news coverage. Quality over quantity. We follow Google’s guidelines.
Inconsistent NAP (Name, Address, Phone)
The mistake: Your business is listed as “Bob’s Roofing” on Google, “Bob’s Roofing LLC” on Yelp, and “Bob’s Roofing Company” on YellowPages. Or your phone number is different across directories.
The reality: Google uses NAP consistency as a trust signal. Inconsistent information confuses Google and hurts your rankings.
The fix: Audit all your directory listings. Make sure your business name, address, and phone number match EXACTLY across every platform.
Why Bold Peak Is Different
Hi, I’m Luisa – founder of Bold Peak LLC.
I spent 17 years building software systems at SaaS companies before starting this company.
Most marketing agencies:
- Don’t understand technical SEO
- Outsource content overseas
- Promise unrealistic timelines
- Focus on vanity metrics
We don’t.
What makes us different:
17 years technical engineering experience
Specialized exclusively in service contractors
Clear timelines (SEO takes 4–6 months)
Direct communication, no account managers
AI used for research and analysis, not spam content
If it’s not built correctly at the technical level, it won’t rank long-term.
Meet the Person You’ll Actually Work With
No account managers. No layers. Just direct communication and real strategy.
Technical Background
Specialized in contractors only
Honest about timelines and expectations
Is This Right for You?
Good Fit If You:
Serve multiple towns/cities in your area
Are ready for 4-6 months of consistent SEO work
Want to own your organic lead flow long-term
Answer calls and follow up with leads
Not a Fit If You
Want overnight results or page 1 in 30 days
Are looking for bargain SEO
Don’t have time to answer customer calls
Need leads by next week
Markets We Serve in New Hampshire & Massachusetts
We specialize in helping contractors compete in local markets across New England. Results vary by competition and current site authority.
Massachusetts
Chelmsford, MA
Lowell, MA
Lawrence, MA
Leominster, MA
Fitchburg, MA
Gardner, MA
Haverhill, MA
Billerica, MA
Westfield, MA
Holyoke, MA
New Hampshire
Nashua, NH
Manchester, NH
Salem, NH
Derry, NH
Dover, NH
Keene, NH
Laconia, NH
Portsmouth, NH
Concord, NH
Common Questions About Contractor SEO
Most contractors see their first lead from SEO in months 4-6. By month 12, you should be getting 15-25 qualified leads per month.
Here’s the math: At a 30% close rate and $5,000 average job value, that’s $22,500-37,500/month in closed revenue from a $797/month investment.
Timeline breakdown:
- Months 1-3: Foundation work (GBP optimization, citations, technical fixes, location pages)
- Months 4-6: First rankings appear, first organic leads start coming in (especially for GBP)
- Months 7-12: Rankings improve, lead flow becomes consistent
- Month 12+: Rankings strengthen, lead flow becomes predictable
GBP optimization alone can show visibility improvements in 208 weeks. Full SEO (website + GBP + Citations) takes 4-6 months to generate consistent leads.
Organic rankings (the blue links below the map) are good for brand building and informational searches. People click these when researching options.
Google Maps rankings (the top 3 businesses in the map pack) drive phone calls. People click these when they’re ready to hire someone NOW.
Conversion rates:
- Organic rankings: 2-5% of visitors call or submit a form
- Google Maps rankings: 15-30% of clicks result in a phone call
We focus on both, but Maps rankings convert 3x better for contractors. That’s why GBP optimization is such a big part of our strategy.
No. You need one main website with 20-30 location pages to start. You can add more cities as you grow.
Here’s why: Google prefers to rank authoritative websites. Building 20 separate websites dilutes your authority across 20 domains. One strong website with 50 pages is better than 20 weak websites with 5 pages each.
Example structure:
- yoursite.com/service-areas/rochester-nh
- yoursite.com/service-areas/dover-nh
- yoursite.com/service-areas/winchester-nh
Each page is unique, optimized, and built to rank for “[Service] in [City]” searches.
You can learn SEO basics, but ranking competitively requires 15-20 hours/month of work:
- Technical SEO (site speed, schema markup, mobile optimization)
- Content creation (40-50 location pages, blog posts, FAQs)
- Citation building (directory submissions and monitoring)
- GBP optimization (weekly posts, Q&As, review responses)
- Competitor monitoring (what are they doing that you’re not?)
- Ongoing algorithm updates (Google changes its algorithm 500-600 times per year)
Most contractors don’t have 20 hours/month to dedicate to this while running jobs, managing crews, and handling estimates.
That’s why hiring us makes sense – we do the work while you run jobs. You get the results without the time investment.
Yes, but it depends on how much work they’ve done and how competitive your market is.
Factors that determine difficulty:
- How long have they been ranking? (older domains have more authority)
- How many location pages do they have? (more pages = more ranking opportunities)
- How strong is their GBP? (complete profiles with reviews and posts rank better)
- How many citations do they have? (100+ citations signals legitimacy to Google)
The good news: Most contractor websites are poorly optimized. Even if they’re ranking, they’re vulnerable.
Our approach: We analyze your top 3 competitors, identify what they’re doing right, find their weaknesses, and build a strategy to outrank them.
Typical timeline to outrank competitors: 6-12 months in most markets.
Ready to See Where You’re Losing Ground?
Get your free rankings analysis. No fluff – just real data on where you stand and what needs fixing.
What you’ll get:
- Screenshot of your current Google Maps positions
- Top 3 competitors + what they’re doing better
- 3 priority fixes you can implement next
This is a quick, high-signal snapshot (not a full paid audit).
We’ll typically respond within 1-2 business days with your custom analysis.
What Happens Next
- You submit –> We receive your info
- We analyze your market –> Record your current rankings + competitive landscape
- You get your analysis –> If it’s a fit, we schedule a brief call to discuss next steps
No pressure. No hard sell. Just honest feedback on your current situation.
If we’re not a fit, we’ll tell you what to fix next (even if you don’t hire us).
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