Local SEO for Contractors in Massachusetts & New Hampshire
If you’re not showing up in Google Maps when someone searches “roofer near me” or “HVAC repair [city],” you’re losing jobs
I build structured local SEO systems that help contractors rank across multiple cities, without relying on shared lead marketplaces
The Real Reason Contractor Websites Don’t Rank
Your Website Only Ranks in One City
Most contractor sites are built like brochures:
- 5 main pages
- No dedicated city pages
- No clear service + city structure
- Generic “Serving Massachusetts” messaging
Google doesn’t clearly understand which towns you actually work in.
If your structure doesn’t show every city clearly, you won’t rank in those cities.
Your Google Business Profile Isn’t Fully Built Out
Your Google Business Profile often appears before your website.
Common issues:
- Wrong or incomplete categories
- Service areas not aligned properly
- Missing attributes and services
- No consistent posting
- Weak review response strategy
If your profile isn’t optimized, you won’t consistently appear in the map pack.
Your Business Information Isn’t Consistent Everywhere
Google looks for consistency across the web.
Problems I often see:
- Different business names across platforms
- Old phone numbers listed in directories
- Incomplete or duplicate listings
- Weak local directory presence
If Google sees conflicting information, it reduces trust, and your rankings suffer.
Most ranking problems aren’t about “doing more SEO.” They are about fixing structure and alignment
How I Fix Those Ranking Gaps
Most ranking issues come down to clarity.
Google needs clear signals about:
- What you do
- Where you work
- Whether your business information is consistent
Here’s how I fix that.
1. Google Business Profile Optimization
Your Google Business Profile often appears before your website.
If it’s incomplete or misaligned, you won’t consistently show up in the map results.
I optimize:
Primary and seondary categories
Attributes and business details
Service descriptions
Posting framework
Service and service-area alignment
Service descriptions
Photo structure and updates
Review response structure
The goal is simple:
Make it clear to Google which services you provide and which cities you serve.
2. Multi-City Website Structure
One homepage cannot rank in multiple cities.
Google needs dedicated pages that clearly show each town you serve.
I build:
Structured service + city pages
Local references (neighborhoods, landmarks when appropriate)
Technical SEO foundation (speed, schema, crawl clarity)
Clear internal linking between services and locations
Clean site hierarchy
This gives Google confidence in every service area, not just your primary city.
3. Citation & NAP Alignment
Google checks your business information across the web.
If your name, address, or phone number is inconsistent, trust drops.
I audit and correct:
Major directories
Duplicate listings
Industry platforms
Inconsistent business variations
Consistency strengthens your local authority.
Local SEO isn’t about tricks. It’s about structure, alignment, and consistent execution over time. That’s what I focus on.
Built by an Engineer. Not a Marketing Agency
Hi, I’m Luisa, founder of Bold Peak.
I spent 17 years building software systems before focusing on contractor SEO.
I approach local SEO like a system:
Clear architecture
Clear implementation
Measurable improvements
Long-term scalability
Most contractor SEO fails because it’s treated like content marketing.
I focus on structure first.
You work directly with me. No account managers. No outsourcing.
SEO takes time – typically 4-6 months before consistent movement. If someone promises instant rankings, that’s not realistic.
Meet the Person You’ll Actually Work With
If you’re considering working together, here’s a quick introduction.
Real Example: Multi-City Structure Rebuild
The Situation
A roofing contractor serving multiple towns was not ranking consistently in Google Maps.
Their website didn’t clearly reflect their full service area.
What Was Missing
- No dedicated city pages
- Weak internal linking
- Slow mobile performance
- Incomplete Google Business Profile alignment
- Inconsistent business listings
Google lacked clear signals about where they worked.
What We Rebuilt
We rebuilt both the technical and local foundation.
Website Structure Improvements
- Structured service + city pages
- Clear linking between services and locations
- Improved mobile performance
- Refined GBP categories and service areas
- Cleaned up inconsistent directory listings
Why This Matters
When structure is clear, Google gains confidence.
Multi-city contractors don’t struggle because they’re bad businesses.
They struggle because their online signals are unclear.
Local SEO works when structure and alignment come first.
What Contractors Say
“Working with Luisa has been an exceptional experience from start to finish. She was able to capture our rebranding and our vision with precision and creativity. She listened to our needs, visual expectations, and functionality from color palette to user experience and everything in between. Luisa was able to translate complex ideas into a clean, modern and highly functional website that looks great and performs even better. LJB highly recommends Luisa and Bold Peak to anyone looking for a skilled, reliable, and creative website designer who delivers top-tier results.”
Jina Black, LJB Construction & Roofing
“Bold Peak helped us get our website up and running in no time. We wanted to get a website going for affiliate purposes while we built a social online presence. We are so happy with the work and the on-going communication. If you are looking for a dedicated, responsible and hard worker, look no further.”
Juliana Rios, Dog Tales
Services
Local SEO Services for Contractors
Starting at $797/month
For contractors serving multiple cities who want long-term organic visibility in Google Maps and search results.
Includes
- Google Business Profile optimization
- Multi-city page structure
- Citation cleanup
- Technical SEO fixes
- Ongoing ranking tracking
WordPress Websites Built to Rank
Starting at $5,500
No brochure sites
Built with:
- Structured service + city pages
- Clean internal linking
- Speed optimization
- Schema implementation
Is This Right for You?
Good Fit If You:
Serve multiple cities
Want long-term organic visibility
Understand SEO takes time
Answer calls and follow up with leads
Not a Fit If You
Want overnight rankings
Need leads next week
Are shopping for bargain SEO
Markets We Serve
Based in Chelmsford, MA. Working with contractors across Massachusetts & New Hampshire
Massachusetts
Chelmsford, MA
Lowell, MA
Lawrence, MA
Leominster, MA
Fitchburg, MA
Gardner, MA
Haverhill, MA
Billerica, MA
Westfield, MA
Holyoke, MA
New Hampshire
Nashua, NH
Manchester, NH
Salem, NH
Derry, NH
Dover, NH
Keene, NH
Laconia, NH
Portsmouth, NH
Concord, NH
FAQs
Most contractors see early visibility improvements in 3–6 months.
Consistent lead flow typically develops over 6–12 months.
Yes, but only if your website structure clearly supports it.
One homepage cannot rank in 20 towns. Dedicated service + city pages are required.
See Exactly Where You Stand in Google Maps
If you’re not consistently showing up in your service cities, there’s a structural reason.
Get a free rankings analysis with a clear breakdown of what’s helping and what’s holding you back.
What You’ll Receive:
- A screenshot of your current Google Maps positions
- A comparison against your top 3 local competitors
- 3 priority fixes based on your current structure
This is a focused snapshot, not a generic automated audit.
You’ll receive your analysis within 1–2 business days.
What Happens Next
- You submit your information
- I review your rankings and local competitive landscape
- You receive your analysis
If it makes sense to move forward, we schedule a short call.
If not, you’ll still know what needs fixing.
No pressure. No sales pitch. Just clarity.
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