Internet Marketing & Local SEO for Service Contractors
Based in Winchester, New Hampshire | Serving NH & MA
Build long-term Google Maps visibility across your service area and own your lead flow without relying on lead marketplaces.
Specializing in roofing, HVAC, plumbing, electrical & landscaping
Bold Peak LLC provides local SEO, WordPress web design, and lead generation for service contractors in New Hampshire and Massachusetts.
Where Are You Stuck?
Not Ranking on Google?
You have a website, but nobody can find you. Competitors show up first in Google Maps while you’re invisible.
Need a Website That Actually Works?
Your current site is slow, outdated, or doesn’t rank in the cities you serve.
How We Help Contractors Dominate Local Search
Local SEO Services
$797/month
Improve your visibility in Google Maps and local search across your service area with the foundations that actually move rankings. Includes citation work, technical SEO support, location page strategy, and monthly tracking – not just keywords and reports.
What’s included:
- Google Business Profile Optimization (complete setup, not just basics)
- 50+ directory citations build during foundations phase
- Hyperlocal keyword optimization (neighborhood names, local landmarks, events)
- Service location pages strategy (40-50 pages for multi-city coverage)
- Technical SEO and on-page optimization
- NAP consistency audit and fixes across the web
- Monthly keyword tracking and ranking reports
- Google Posts and Q&A management
Timeline:
- Months 1-2: Foundation (GBP optimization + citations + technical fixes)
- Months 3+: Expansion (location pages + ongoing optimization + tracking)
Perfect for: Contractors who need to rank in 10-20+ service areas
WordPress Website Design
Starting at $5,500/month
Built for multi-location SEO with 40-50 service location pages, proper structure, and fast loading speeds. Not a 5-page template.
What’s included:
- Professional WordPress design (mobile-responsive, modern)
- 40-50+ location pages (structured templates + manual review for uniqueness – no copy/paste town swaps)
- Hyperlocal content for each city (neighborhood names, landmarks, local events)
- Mobile-responsive, Core Web Vitals optimized
- Full SEO foundation (schema markup, meta tags, proper heading structure)
- NAP consistency audit and fixes across the web
- Training on how to update content yourself
- 60 days post-launch support
Built to be indexable and useful – not doorway pages.
Perfect for: Contractors who need websites that rank in multiple locations
Contractor Lead Generation
$500 setup + $1,000/month
We build and maintain 5 strategic City Lead Sites that generate exclusive inbound leads. You don’t manage anything – just receive the leads.
What’s you get:
- 5 City Lead Sites (we own and maintain)
- AI answering service (24/7 lead capture)
- 100% exclusive leads (leads go to one contractor only – you)
- No website management required
- Lead qualification and routing
- Monthly performance reports
Leads are exclusive because the sites are not sold to multiple contractors in the same market.
How it works: We build small, city-focused websites optimized for high-intent contractor keywords like “roofer [City]” or “HVAC repair [City]”. When someone searches for those terms and contacts us through the site, that lead goes directly to you.
Perfect for: Contractors who need websites that rank in multiple locations
Why Google Business Profile Optimization Matters More Than Your Website
Most contractors focus on their website and ignore their Google Business Profile. That’s backwards.
Here is the truth:
- 76% of local searches result in a phone call within 24 hours
- Google Maps results get 3x more clicks than organic website results
- Your GBP shows up ABOVE your website in search results
- 46% of all Google searches are looking for local information
What this means for you: If your GBP isn’t optimized, you’re invisible to the people searching “roofer near me” or “HVAC repair [your city]” right now.
Our GBP optimization (included in Local SEO) covers:
Complete profile setup – Every field filled (not just name, address, phone). We add business hours, service areas, attributes, Q&As, and descriptions optimized for your target keywords.
Hyperlocal keyword optimization – We don’t just optimize for “Rochester, NH.” We optimize for neighborhood names (Haven Hill, Gonic, East Rochester), local landmarks (Spaulding High School, Frisbie Memorial Hospital), and local events (Rochester Fair, seasonal home prep).
NAP consistency across 100+ directories – Your business name, address, and phone number must match EVERYWHERE online. We audit and fix inconsistencies that hurt your rankings.
Monthly Google Posts – Google rewards active profiles. We publish weekly posts about your services, seasonal offers, and local projects.
Review response strategy – We help you respond to reviews (good and bad) in ways that improve trust and rankings.
Why this works: Google prioritizes GBPs that demonstrate “localness” – not just businesses that exist in a city, but businesses that are part of the community. When we reference local landmarks, neighborhoods, and events, Google sees you as a true local business.
The result: You show up in the top 3 Google Maps results when people search for your services. That’s where 75% of clicks go.
Is This Right for You?
Good Fit If
You serve multiple towns/cities in your area
You’re ready for 4-6 months of consistent SEO work
You want to own your organic lead flow long-term
You answer calls and follow up with leads
Not a Fit If
You want overnight results or page 1 in 30 days
You’re looking for bargain SEO
You don’t have time to answer customer calls
You need leads by next week
Founder-Led Strategy. Technical Execution.
Hi, I’m Luisa – the person behind Bold Peak LLC.
I spent 17 years building software systems at SaaS companies before starting Bold Peak. I got tired of watching service contractors get ripped off by marketing agencies who don’t understand technical SEO or by lead platforms charging $150 per shared lead.
So I built Bold Peak to do it differently. Real local SEO that ranks. WordPress sites that are fast and secure. Lead generation without marketplace fees. Bold Peak LLC is based in Winchester, New Hampshire, and we work with service contractors across New Hampshire and Massachusetts
When you work with Bold Peak, you get a team built on 17 years of experience building systems that actually work. No project managers playing telephone. No support tickets disappearing into the void. Just clear communication and work that gets done.
What makes us different:
17 years software engineering experience (not a marketing generalist)
Specialized exclusively in service contractors
Honest timelines (SEO takes 4-6 months, we tell you that upfront)
Direct access to your team (no runaround)
AI-enhanced SEO (not AI-generated spam)
AI-Enhanced SEO (Not AI-Generated Spam)
We use AI tools to:
- Analyze your competitors’ GBP strategies and find gaps
- Generate schema markup for local business structured data
- Identify hyperlocal keyword opportunities you’re missing
- Create content outlines for location pages
- Speed up research and competitor analysis
But here’s what AI doesn’t do: Write your final content. Google penalizes AI spam. We use AI for research and strategy, then create human-written, unique content for every page.
Why this matters: Most agencies are pumping out AI-generated garbage that gets penalized. We use AI as a research tool, not a replacement for quality work.
5 SEO Mistakes Costing Contractors $10K+ Per Month
Ignoring Google Business Profile
The mistake: Focusing 80% of effort on your website, 20% on your GBP.
The reality: Your GBP ranks higher than your website in search results and drives 3x more phone calls.
The fix: Optimize your GBP first. Complete every field. Add neighborhood keywords. Post weekly updates. Respond to reviews. This alone can double your inbound calls.
Generic City Targeting
The mistake: Saying “Serving New Hampshire” or “Serving the Greater Boston Area” on your homepage.
The reality: “Serving New Hampshire” doesn’t rank for anything. “Roofing in Rochester, NH” ranks.
The fix: Build individual location pages for each city you serve. Each page should have unique content with neighborhood names, local landmarks, and local events. That’s how you rank in 20+ cities from one website.
No Location Pages (Or Terrible Ones)
The mistake: Having a 5-page website (Home, About, Services, Contact, Blog) and expecting it to rank in 20 cities.
The reality: One homepage can’t rank in multiple cities. You need dedicated pages.
The fix: Build 40-50 service location pages with UNIQUE content for each city. Not copy/paste templates that just swap the city name. Google sees through that and penalizes it.
Buying Cheap Backlinks
The mistake: Paying $50-200 for “1000 high-quality backlinks” from Fiverr or cheap SEO services.
The reality: Google penalizes low-quality link schemes. Those links are from spam sites with no relevance to your business.
The fix: Get real local backlinks from chambers of commerce, local business associations, supplier directories, and local news coverage. Quality over quantity.
Inconsistent NAP (Name, Address, Phone)
The mistake: Your business is listed as “Bob’s Roofing” on Google, “Bob’s Roofing LLC” on Yelp, and “Bob’s Roofing Company” on YellowPages. Or your phone number is different across directories.
The reality: Google uses NAP consistency as a trust signal. Inconsistent information confuses Google and hurts your rankings.
The fix: Audit all your directory listings. Make sure your business name, address, and phone number match EXACTLY across every platform.
Why contractors fail at SEO
They treat it like a one-time project. SEO is ongoing. Google’s algorithm changes monthly. Your competitors are building citations and content daily. If you stop, you lose ground.
How we stay ahead:
- Monthly GBP updates and posts
- Quarterly content additions to location pages
- Ongoing citation monitoring and cleanup
- Regular technical SEO audits
- Competitor tracking (we watch what your competitors are doing and adjust)
Real Results for Service Contractors
Home Services Company – Chelmsford, MA
The challenge:
- Slow, outdated website (6.7s load time)
- Invisible in local search results
- Poor mobile experience
- Losing jobs to competitors
What we did:
- Rebuilt site with modern design
- Added 40+ service location pages with hyperlocal content
- Optimized for Core Web Vitals (page speed, mobile usability)
- Set up Google Search Console properly
- Completely optimized Google Business Profile
- Built local citation strategy
Results:
What Clients Say
“Working with Luisa has been an exceptional experience from start to finish. She was able to capture our rebranding and our vision with precision and creativity. She listened to our needs, visual expectations, and functionality from color palette to user experience and everything in between. Luisa was able to translate complex ideas into a clean, modern and highly functional website that looks great and performs even better. LJB highly recommends Luisa and Bold Peak to anyone looking for a skilled, reliable, and creative website designer who delivers top-tier results.”
Jina Black, LJB Construction & Roofing
“Bold Peak helped us get our website up and running in no time. We wanted to get a website going for affiliate purposes while we built a social online presence. We are so happy with the work and the on-going communication. If you are looking for a dedicated, responsible and hard worker, look no further.”
Juliana Rios, Dog Tales
Markets We Serve in New Hampshire & Massachusetts
We specialize in helping contractors compete in local markets across New England. Results vary by competition and current site authority.
New Hampshire
Laconia, NH
Keene, NH
Dover, NH
Claremont, NH
Lebanon, NH
Somersworth, NH
Berlin, NH
Plymouth, NH
Winchester, NH
Massachusetts
Gardner, MA
Greenfield, MA
North Adams, MA
Pittsfield, MA
Fitchburg, MA
Westfield, MA
Holyoke, MA
Southbridge, MA
Leominster, MA
Chelmsrod, MA
Common Questions About Contractor SEO
Most contractors see their first lead from SEO in months 4-6. By month 12, you should be getting 15-25 qualified leads per month.
Here’s the math: At a 30% close rate and $5,000 average job value, that’s $22,500-37,500/month in closed revenue from a $797/month investment.
Timeline breakdown:
- Months 1-3: Foundation work (technical fixes, citations, GBP setup)
- Months 4-6: First rankings appear, first organic leads start coming in
- Months 7-12: Rankings improve, lead flow becomes consistent
- Month 12+: You’re ranking in multiple cities, getting 15-25+ leads/month
The key: SEO compounds. Year 2 is better than Year 1. Year 3 is better than Year 2. The longer you invest, the stronger your rankings get.
Organic rankings (the blue links below the map) are good for brand building and informational searches. People click these when researching options.
Google Maps rankings (the top 3 businesses in the map pack) drive phone calls. People click these when they’re ready to hire someone NOW.
Conversion rates:
- Organic rankings: 2-5% of visitors call or submit a form
- Google Maps rankings: 15-30% of clicks result in a phone call
We focus on both, but Maps rankings convert 3x better for contractors. That’s why GBP optimization is such a big part of our strategy.
No. You need one main website with 40-50 service location pages.
Here’s why: Google prefers to rank authoritative websites. Building 20 separate websites dilutes your authority across 20 domains. One strong website with 50 pages is better than 20 weak websites with 5 pages each.
Example structure:
- yoursite.com/service-areas/rochester-nh
- yoursite.com/service-areas/dover-nh
- yoursite.com/service-areas/winchester-nh
Each page is unique, optimized, and built to rank for “[Service] in [City]” searches.
You can learn SEO basics, but ranking competitively requires 15-20 hours/month of work:
- Technical SEO (site speed, schema markup, mobile optimization)
- Content creation (40-50 location pages, blog posts, FAQs)
- Citation building (directory submissions and monitoring)
- GBP optimization (weekly posts, Q&As, review responses)
- Competitor monitoring (what are they doing that you’re not?)
- Ongoing algorithm updates (Google changes its algorithm 500-600 times per year)
Most contractors don’t have 20 hours/month to dedicate to this while running jobs, managing crews, and handling estimates.
That’s why hiring us makes sense – we do the work while you run jobs. You get the results without the time investment.
Yes, but it depends on how much work they’ve done and how competitive your market is.
Factors that determine difficulty:
- How long have they been ranking? (older domains have more authority)
- How many location pages do they have? (more pages = more ranking opportunities)
- How strong is their GBP? (complete profiles with reviews and posts rank better)
- How many citations do they have? (100+ citations signals legitimacy to Google)
The good news: Most contractor websites are poorly optimized. Even if they’re ranking, they’re vulnerable.
Our approach: We analyze your top 3 competitors, identify what they’re doing right, find their weaknesses, and build a strategy to outrank them.
Typical timeline to outrank competitors: 6-12 months in most markets.
Ready to See Where You’re Losing Ground?
Get your free rankings analysis. No fluff – just real data on where you stand and what needs fixing.
What you’ll get:
- Screenshot of your current Google Maps positions
- Top 3 competitors + what they’re doing better
- 3 priority fixes you can implement next
This is a quick, high-signal snapshot (not a full paid audit).
We’ll typically respond within 1-2 business days with your custom analysis.
What Happens Next
- You submit –> We receive your info
- We analyze your market –> Record your current rankings + competitive landscape
- You get your analysis –> If it’s a fit, we schedule a brief call to discuss next steps
No pressure. No hard sell. Just honest feedback on your current situation.
If we’re not a fit, we’ll tell you what to fix next (even if you don’t hire us).
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