Contractor Lead Generation for Service Businesses
Exclusive Local Leads Without Marketplaces or Pay-Per-Lead Fees
If you’re tired of paying $100–$150 per lead to marketplace platforms and still competing with multiple contractors for the same job, this service is for you.
Bold Peak’s Contractor Lead Generation System delivers exclusive inbound leads using targeted microsites that I build, rank, and manage for you.
You do not manage websites.
You do not bid on leads.
You do not compete for calls.
You answer the phone and close jobs.
Who This Service Is For (and Who It Isn’t)
This is a good fit if you:
- Want exclusive leads that are not shared
- Do not want to manage SEO or websites
- Want predictable monthly marketing costs
- Prefer organic leads instead of ads
- Understand results take time, not days
This is not a good fit if you:
- Want guaranteed lead volume
- Need results in 30 days
- Want to own the websites
- Are unwilling to commit at least 12 months
This is stated clearly so neither of us wastes time.
What This Service Actually Is
This is not traditional SEO.
You are not hiring me to optimize your existing website. Instead, I build and manage a portfolio of five targeted microsites designed to capture high-intent local searches.
Every lead goes only to you.
Think of it this way:
- Traditional SEO focuses on improving your website as a long-term asset
- This service uses assets I build and manage while you receive the leads
How the Contractor Lead Generation System Works
Market and Opportunity Research
I start by analyzing the specific services you offer, then identify towns and sub-markets where those services have a realistic chance to rank.
Rather than chasing broad or highly competitive keywords, I focus on service-and-location combinations where:
- Search intent is high
- Competition is lower than major cities
- Rankings are achievable with focused microsites
This research is used to:
- Select specific service and town targets
- Choose exact-match or close-match domains
- Build microsites around searches people are already making
The goal is not traffic for its own sake.
The goal is ranking for searches that turn into phone calls.
Five Targeted Microsites (Exact-Match Service + Town Domains)
I build five separate microsites, each using an exact-match or very close-match domain that combines a specific service with a specific town.
Examples:
- furnacerepairkeene.com
- emergencyhvacdover.com
- roofleakrepairlaconia.com
Each microsite focuses on:
- One or two related core services
- Targeted location pages around the focused town
- Clear search intent from people actively looking to hire
Why this works: Someone searching “furnace repair Keene” isn’t browsing; they’re looking to book a service.
This is a portfolio strategy, not a single-site gamble:
- Not all five microsites will rank equally
- Typically 2-3 sites perform well within 3-6 months
- Those sites generate the majority of leads
- The remaining sites continue to build authority or are adjusted over time
By spreading effort across multiple exact-match service and town combinations, we reduce risk and increase the chances of consistent lead flow.
Rankings and Lead Capture
Each microsite is:
- Fast and mobile-optimized
- Built specifically to convert calls and form submissions
- Optimized for local search intent
An AI answering service captures and qualifies leads 24/7, so you do not miss calls when you are on a job, after hours, or on weekends.
Exclusive Lead Delivery
- Leads go directly to you
- 100% exclusive in your service area
- No per-lead fees
- Flat monthly cost
No shared leads. No bidding. No surprises.
Pricing
Contractor Lead Generation System
- $500 one-time setup
- $1,000 per month
- 12-month minimum commitment
What’s included:
- Five fully managed microsites
- Domains, hosting, and infrastructure
- Technical SEO across all sites
- AI answering service available 24/7
- Ongoing monitoring and optimization
- Monthly performance reporting
Timeline and Realistic Expectations
This is organic SEO, not advertising.
Typical timeline:
- Months 1–2: Sites built, indexed, early visibility
- Months 3–4: First rankings and early leads
- Months 5–6: Two to three sites producing steady leads
- Months 7–12: More predictable, compounding results
You might see:
- You might see: 5-10 leads/month (potentially more)
Results depend on:
- Market competition
- Service type
- Location size
- Seasonality
There are no guarantees. This is a repeatable system, not hype.
How This Compares to Marketplace Platforms
The table below reflects commonly reported contractor experiences, publicly documented pricing models, and industry-wide ranges. Actual results vary by trade, location, and season.
This comparison is meant to explain how the models differ, not to promise specific outcomes.
| Category | Marketplace Model | Microsite Lead Generation System |
| Pricing model | Pay-per-lead | Flat monthly fee |
| Typical cost | ~$25 to $150+ per lead | $1,000/month |
| Cost predictability | Low (varies monthly) | High (fixed monthly cost) |
| Lead exclusivity | Often shared with 2–4 contractors | Exclusive to one contractor |
| Competition for each lead | High | None |
| Billing when lead doesn’t convert | Still charged in many cases | No per-lead billing |
| Lead source | Directory and marketplace traffic | Organic local search traffic |
| Search intent | Mixed (price shoppers, comparisons) | High intent (service + town) |
| Ramp-up time | Immediate | Slower (SEO-dependent) |
| Long-term cost trend | Increases with volume | Stable over time |
| Ownership | Platform owned by marketplace | Microsites owned and managed by provider |
| Transparency | Limited insight into lead origin | Clear service and location targeting |
Cost Comparison Example (Illustrative Only)
This example is not a guarantee. It is provided only to show how pricing models behave at different lead volumes.
| Leads in a Month | Angi / HomeAdvisor (Estimated Range) | Microsite System |
| 10 leads | $250–$1,500 | $1,000 flat |
| 15 leads | $375–$2,250 | $1,000 flat |
| 20 leads | $500–$3,000 | $1,000 flat |
Actual results depend on:
- Market competition
- Service type
- Seasonality
- Call handling and close rate
Practical Takeaway
Marketplace platforms can deliver faster access to leads, but:
- Costs are variable
- Leads are often shared
- Monthly spend is unpredictable, especially during busy seasons
The microsite system trades speed for stability:
- Exclusive leads
- Predictable costs
- Requires time to mature
Neither model is universally better. They solve different problems.
This service is best suited for contractors who value:
- Predictable monthly spend
- Exclusive leads
- Long-term organic visibility
Why Contractors Choose Bold Peak for Local SEO & Lead Generation
Technical Expertise (17+ Years)
I’m a software engineer first, SEO specialist second. That means:
- I understand how search engines actually work
- I fix technical issues most SEOs don’t even see
- I optimize at the code level, not just content level
- I build fast, secure, properly structured sites
Microsite Specialization
Most SEO agencies don’t do microsites or don’t do them right. I’ve been building them with:
- Strategic planning (which services/locations deserve microsites)
- Proper execution (not spammy, not thin content)
- Coordinated strategy across all sites
- Technical excellence on every site
Direct Communication
When you work with me, you work with ME:
- No account managers
- No support tickets
- Direct email and phone access
- I answer questions myself
- I do the work myself
Transparent & Honest
I won’t:
- Promise rankings I can’t guarantee
- Lock you into long contracts (after initial minimum)
- Charge you for work I’m not doing
- Use black-hat tactics that get you penalized
- Sell you services you don’t need
I will:
- Tell you realistic timelines
- Show you exactly what I’m doing
- Give you honest assessments
- Focus on long-term results
- Recommend what’s actually best for your business
Industries I Specialize in
I work exclusively with local service contractors, including:
Home Services & Contractors
- Roofing contractors (residential & commercial)
- HVAC installation and repair
- Plumbing services
- Electrical contractors
- Siding contractors
- General contractors
Property Services
- Landscaping and lawn care
- Tree services Pest control
- Pool services
- Cleaning services (residential & commercial)
Specialty Contractors
- Garage door repair and installation
- Locksmith services
- Appliance repair
- Flooring installation
- Painting contractors
- Gutter installation and repair
Maintenance & Repair
- Handyman services
- Window cleaning and repair
- Pressure washing
- Junk removal
- Chimney services
Why only service contractors? By focusing on one type of business, I can deliver better results. I understand:
- How customers search for contractors
- What keywords actually bring calls
- Which local SEO tactics work best
- The service industry sales cycle
- Your competition and challenges
Frequently Asked Questions
The AI answering service is integrated into all 5 microsites and:
- Answers calls 24/7 (even when you’re busy on a job)
- Qualifies leads with smart questions
- Captures contact information
- Routes qualified leads to you immediately
- Handles after-hours inquiries
This is included in the $1,000/month – no extra charge.
Real value: If the AI captures even 2-3 extra leads per month that you would have otherwise missed, it’s already paid for itself.
Honest answer: Running 5 professional microsites with AI answering service has real costs:
- Domain renewals for all 5 sites
- Hosting infrastructure
- AI answering service (significant monthly cost per site)
- Citation management tools
- Software and tools
- Ongoing monitoring and optimization
- My time managing your portfolio
The $1,000/month covers these operational costs plus my time managing all 5 sites and ensuring they’re performing.
ROI perspective: Compare this to paying $100-150/lead on HomeAdvisor or Angi:
- If you get 10 leads/month from microsites = $1,000-1,500 value
- If you get 20 leads/month = $2,000-3,000 value
- Your cost: $1,000/month
No. The Microsite Lead Generation System is a service, not a website sale.
I build, own, and maintain the microsites. You receive 100% exclusive access to all leads generated from them while you’re a client.
Think of it like this:
- You don’t own marketplace platform, but you pay them for leads
- You don’t own Google Ads infrastructure, but you pay for clicks
- You don’t own these microsites, but you pay for exclusive access to the leads they generate
What you DO get:
- Exclusive lead rights in your service area
- Predictable monthly cost (no surprise per-lead fees)
- Zero technical work or website management
- Professional lead generation system working 24/7
- AI answering service that never misses a call
What happens if you stop paying? The microsites go offline, or I repurpose them. Since they’re built specifically for YOUR services and service area, my investment is tied to our partnership working.
Can I eventually buy them? Not currently offered as a standard option, but it’s something we could discuss after 12+ months if the system is working well for you.
The $500 covers strategic work that’s specific to YOUR business and can’t be reused:
Market-specific research:
- Analyzing your local competition
- Identifying the 5 best keyword/location opportunities in YOUR area
- Researching what actually works in your market
- Planning domain strategy for your services
- Configuring the AI service for your business
This research only benefits you. If you leave, I can’t take that market analysis and use it elsewhere – it’s tied to your specific area and services.
The alternative: I could charge $0 setup and $1,200/month instead. The $500 just offsets my initial time investment in YOUR market.
Honest answer: Lead generation systems take time to produce consistent results.
The reality of timeline:
- Months 1-2: Sites are built, launched, getting indexed
- Months 3-4: Sites start ranking, early lead flow begins
- Months 5-6: Lead flow becomes steady and predictable
- Months 7-12: System is fully mature, producing consistently
If you leave at month 3, you’ve barely seen results, and I’ve invested significant time and money ($500 setup + $3,000 in monthly costs) into building a system for your market that I can’t easily reuse elsewhere.
The 12-month commitment protects us both:
- You commit to giving it enough time to work properly
- I commit to making it work for your specific market
- We both have real skin in the game
- You see the full value of what you’re paying for
After 12 months: Month-to-month. If you want to leave after experiencing a full year of results, you’re free to do so with 30 days notice.
Fair cancellation: If after 6 months the system is genuinely not producing any leads (extremely rare), we can discuss options. I’m not in the business of keeping unhappy clients.
They’re completely different services for different needs:
SEO Services ($397/month):
- I optimize YOUR existing website
- You own your site, I just manage the SEO
- Focused on ranking your main business website
- Good for: Building your brand, long-term authority
- Best if: You want to invest in your own web presence
Microsite Lead Generation ($500 + $1,000/month):
- I build and own 5 separate microsites
- You receive exclusive leads from them
- Focused purely on lead generation, not brand building
- Good for: Immediate lead flow without website management
- Best if: You just want the phone to ring
Many contractors get both:
- Main website SEO builds your brand over time
- Microsite system generates leads in the meantime
Which should you choose?
- Tight budget? Start with SEO ($397/month)
- Need leads now? Go with Microsite Lead Gen ($1,000/month)
- Want everything? Bundle both services
Think of it like investing:
One website approach:
- All eggs in one basket If it doesn’t rank, you get zero results
- Takes 12+ months to see rankings
- Competing with everyone for the same keywords
Portfolio approach (5 microsites):
- Spread risk across 5 sites
- If 2-3 rank, you’re getting consistent calls
- Some rank in 2-4 months (faster)
- Each targets less competitive keywords
Real example:
A roofer trying to rank mainsite.com for “roofer Boston” needs:
- DR 30-40+
- 100+ backlinks
- 12-24 months minimum
- Might never reach page 1
But 5 focused microsites targeting:
- “emergency roof repair [neighborhood]”
- “flat roof specialist [city]”
- “hoa roofing [area]”
- “roof leak repair [suburb]”
- “residential roofer [town]”
These have 1/10th of the competition. 2-3 will rank within 3-6 months.
It’s strategic diversification. We don’t know which will win, so we build multiple and focus on the winners.
Honest answer: This is rare with 5 sites, but possible in extremely competitive markets.
Here’s what happens:
Months 1-3: Build and optimize all 5 sites
Months 4-6: Monitor which show promise
If none are ranking well: We analyze and pivot
Pivot options:
- Try different angles – Choose new domains with less competition
- Geographic targeting – Go hyper-local (neighborhoods vs. cities)
- Long-tail focus – Target even more specific keywords
- Consolidate effort – Focus all resources on 2 sites instead of 5
The reality: With 5 diverse properties, SOMETHING usually ranks. But I’m transparent about risk. This is why:
- We start with strategic research (find winnable opportunities)
- We build 5 (not 1) to diversify risk
- We monitor monthly and adjust strategy
- I work on this until we find what works
If after 6 months nothing is ranking: I’ll either find new angles at no extra setup cost, or we discuss other options. My reputation depends on results.
Absolutely. Here’s the process:
- Week 1: I present the strategy (which 5 domains/angles I recommend)
- You approve the domains and approach
- Weeks 2-4: I build the sites
- Week 5: You review all 5 sites, and I make changes if needed
- Week 6: We launch after your approval
You’re involved in the strategy and review the sites. No surprises.
This is actually a success! Here’s why:
If 2 out of 5 sites are ranking on page 1 and bringing you calls, the strategy is working.
What we do:
- Double down on winners – More content, more citations, more optimization
- Maintain the others – Keep them optimized, they might rank later
- Consider pivoting – Maybe rebuild 1-2 underperforming sites with new angles
You’re still paying $1000/month to manage all sites, but results from 2 ranking sites can bring 10-20+ calls/month organically.