WordPress Website Design That Performs
Fast, secure, and optimized websites built to attract customers and grow your business.
Your website is often the first impression potential customers have of your business. At Bold Peak LLC, I design and build WordPress websites that look professional, load fast, and rank well so that you can turn visitors into customers.
What makes me different: 17+ years of software engineering experience means your site isn’t just pretty, it’s technically excellent, SEO-optimized, and built to perform.
Why Your Website Matters
Your website isn’t just a digital brochure; it’s your 24/7 salesperson.
A good website should:
- Load in under 3 seconds (or visitors leave)
- Look perfect on mobile (where 80% of traffic comes from)
- Rank in Google (or you’re invisible)
- Convert visitors into leads (or it’s just pretty wallpaper)
Most websites fail at 2-3 of these. Mine don’t.
What You Get: Modern WordPress Design + Technical Excellence
Custom WordPress Design
Professional design tailored to your business:
- Built on proven GeneratePress template framework
- Your brand colors, fonts, and style
- Layout adjusted to your specific needs
- Conversion-focused design (forms, CTAs, trust signals)
- Easy to navigate and understand
Why templates? Starting with a solid foundation means faster delivery, lower cost, and proven performance. Then I customize it to make it yours.
SEO-Optimized Structure
Build to rank from day one:
- Optimized page titles and meta descriptions
- Clean URL structure
- Proper heading hierarchy (H1, H2, H3)
- Image optimization and compression
- Schema markup (helps Google and AI systems understand your business)
- Structured data for better visibility
- Internal linking strategy
Future-proofed for AI search: Your site includes proper schema markup and semantic structure, so AI systems like ChatGPT, Perplexity, and Google’s AI Overviews can understand and recommend your business.
Mobile-First & Fast Loading
Your site works perfectly on every device:
- Responsive design (looks great on phone, tablet, desktop)
- Core Web Vitals optimized (Google’s performance standards)
- Page load under 2-3 seconds
- Lazy loading for images
- Minimal, clean code
Google Setup & Indexing
Your site actually shows up in search:
- Google Search Console setup
- Sitemap submission
- Indexing verification
- Analytics configuration
- Crawlability checks
Security & Reliability
Your site stays safe and online:
- SSL certificate setup (https)
- Secure hosting guidance
- Basic security hardening
- Regular backups configured
- Spam protection
Training & Support
You can manage your site confidently:
- Video walkthrough of your site
- How to add/edit pages
- How to upload images
- How to write blog posts
- 60 days of email support post-launch
How It Works
Discovery Call (30-45 minutes)
We’ll discuss:
- Your business and goals
- Who your customers are
- What you want the site to do
- Examples of sites you like
- Budget and timeline
Design & Development (2-5 weeks)
I build your site:
- Start with proven GeneratePress template
- Customize design for your brand (colors, fonts, layout)
- Add your content and images
- SEO optimization from the start
- Mobile-responsive across all devices
You review progress and provide feedback along the way.
Why this approach? Faster delivery, lower cost, proven performance. You get a professional site without paying for design experimentation.
Optimization & Testing (1 week)
Before launch, I ensure everything works:
- Performance optimization (Core Web Vitals)
- Cross-device testing (desktop, mobile, tablet)
- Form testing and lead capture
- Security hardening
- Google Search Console submission
Launch & Training
Your site goes live:
- Domain configured and live
- Training session (how to manage your site)
- Documentation provided
- 60 days of support included
Total timeline: 5-8 weeks from start to launch
Investing & Pricing
Professional WordPress Website
Typical Investment: $5,500+
I specialize in building high-performance websites for service contractors, roofers, HVAC companies, plumbers, electricians, and other home service businesses.
What’s Included
- Professional WordPress website design
- Mobile-responsive, fast-loading
- Full SEO optimization with schema markup
- AI-ready structure for modern search platforms
- Service location pages (as many as needed to cover your service area)
- Google Search Console setup
- Contact forms and lead capture
- Training and documentation
- 60 days post-launch support
Timeline: 6-8 weeks
Focus: Service contractors who need websites that rank locally and bring in customers.
Also available: Simple websites for other small businesses at the same rate.
Why starting at $5,500?
You are getting:
- 17+ years of professional engineering experience
- Technical excellence (fast, secure, properly coded)
- SEO structure built to rank locally
- Service location pages that help you dominate local search
- AI-ready optimization for future search platforms
- Direct communication, no project managers
- A website that performs and brings you customers
Compare:
- Cheap template site: $500-$1,500 (breaks quickly, doesn’t rank)
- Professional contractor website: $5,500 (built right, ranks well)
- Marketing agency: $8,000-$15,000 (same quality, inflated price)
Best value for contractor websites that actually work.
Additional Services Available
Professional Copywriting
Need help with content? I can write professional copy for your site that’s clear, conversion-focused, and SEO-optimized.
Pricing varies based on number of pages and complexity. Discussed during a discovery call.
Professional Image Sourcing & Editing
Don’t have professional images? I can source stock photos, edit images, and ensure everything looks polished.
Pricing varies based on needs. Often included in overall project quote.
AI Answering Service Integration
Want your website to answer visitor questions 24/7? Add AI chat or voice integration that qualifies leads automatically.
Pricing: $497 setup + $300/month maintenance
Want More Than Just a Website?
A website alone won’t bring you customers. You need ongoing work to rank higher and generate leads.
Bundle & Save
Website + Maintenance
- Website: $5,500+
- Complete Care: $250/month
- Bundle: Get 3 months Complete Care free ($750 value)
Website + SEO:
- Website: $5,500
- Complete Care + Monthly SEO: $797/month
Website + Lead Generation:
- Website: $5,500
- Complete Care + Lead Gen: $1,150/month
- Complete package: Website built + lead system launched simultaneously
Why Clients Choose Bold Peak
Technical Expertise (17+ Years)
I’m a software engineer first, web designer second. That means:
Technical Expertise
I’m a software engineer first, web designer second. That means:
- Clean, efficient code
- Better performance than template sites
- Technical problems solved properly
- Security done right
SEO Built In (Not Bolted On)
Your site is optimized from day one:
- Proper structure for ranking
- Fast loading (Google ranking factor)
- Schema markup included
- Search Console configured
- AI-ready structure (ChatGPT, Perplexity, AI Overviews can understand your content)
Direct Communication
You work directly with me:
- No project managers
- No support tickets
- Questions answered directly I do the work myself
Honest & Transparent
I won’t:
- Promise overnight rankings
- Oversell features you don’t need
- Lock you into long contracts
- Charge you for custom work that’s really just a template
I will:
- Give realistic timelines
- Recommend what’s actually best
- Build a site you can manage yourself
- Be upfront about costs
- Start with proven templates and customize them to your needs (faster, more affordable)
Real Client Results
Home Services Company (Massachusetts)
The Problem:
- Slow, outdated WordPress site (6.7s load time)
- Invisible in search results
- Poor mobile experience
- Losing leads to competitors
What I did:
- Rebuilt site with modern design
- Optimized Core Web Vitals
- Added structured data Improved mobile layout
- Set up Google Search Console properly
The Results:
3.5× faster load time (from 6.7s → 1.9s)
+32% increase in organic traffic within 3 months
+28% more form submissions from mobile users
AI-discoverable: Now appearing when people ask ChatGPT and Perplexity for local recommendations
“We never realized how much our slow website was costing us. After Bold Peak’s redesign, leads started coming in, and our site finally feels modern.”
— Michael, Home Services Company (Massachusetts)
Frequently Asked Questions
Typical timeline: 5-8 weeks
Breakdown:
- Week 1-2: Discovery, planning, content gathering
- Weeks 3-4: Design and development
- Week 5: Optimization, testing, revisions
- Week 5-8: Launch preparation, training, go-live
Factors that speed it up:
- You have content ready (text, images)
- Quick feedback on designs
- Simple structure (5-7 pages)
Factors that slow it down:
- Need copywriting help
- Need help gathering images
- Multiple stakeholder approvals
- Complex features or integrations
Yes! That’s the whole point.
WordPress is user-friendly, and I provide:
- Video training on how to edit your site
- Written documentation
- 60 days of email support
- You can add pages, upload images, write blog posts, update text
For more complex changes (design updates, new features), you can hire me hourly at $100/hour or add a maintenance plan.
I can help in several ways:
Option 1: Redesign
- Keep your domain and content
- Completely new design and structure
- Migrate to better hosting if needed
- Pricing: Similar to new build ($5,500+)
Option 2: Optimization Only
- Keep your current design
- Fix speed, security, SEO issues
- Improve performance
- Pricing: $897 (Foundation Package)
Option 3: Migration & Improvement
- Move to better hosting
- Upgrade design elements
- Fix technical issues
- Pricing will depend on scope
Simple answer: I make sure AI search systems can understand your website.
Why this matters:
- ChatGPT, Perplexity, Google’s AI Overviews, and other AI systems are becoming major traffic sources
- When people ask AI “who’s a good [your service] in [your city]?” you want to be recommended
- AI systems need properly structured data to understand and recommend your business
What I do:
- Add schema markup (structured data that describes your business)
- Use semantic HTML (proper tags that have meaning)
- Create clear entity relationships (your business, services, locations)
- Optimize for how AI systems parse and understand content
The result: Your site works well in both traditional Google search AND emerging AI-powered search platforms.
Is this “AI SEO”? Not really, it’s just modern best practices. Good SEO structure helps both Google and AI systems. I just make sure to do it right.
Basic SEO: Yes (included in every build)
- Optimized page titles and meta descriptions
- Clean URL structure
- Schema markup
- Image optimization
- Google Search Console setup
Comprehensive SEO: Available as add-on for ongoing SEO that actually brings traffic and leads, see my Local SEO Services at $797/month.
This includes ongoing citation building, content optimization, keyword tracking, and monthly work to improve rankings.
I don’t provide hosting directly, but I help you choose the right hosting and set it up properly.
I’ll help you:
- Choose the right plan for your needs
- Set up your hosting account
- Configure DNS and SSL
- Ensure optimal performance
After 60 days, you have options:
Option 1: Manage it yourself
- You keep full access and control
- No ongoing costs (except hosting)
- Email me if you have questions ($100/hour for help)
Option 2: Add a maintenance plan
- I handle all updates, security, backups
- Plans from $95/month
- Includes ongoing support
Option 3: Add SEO services
- Monthly local SEO: $797/month
- Lead generation system: $500 + $1,000/month
- Keep your site ranking and bringing leads